The Impact of Internal Marketing on Strengthening the Business Ethics Case study: BADR Bank
Abstract
This study demonstrates the impact of internal marketing practices on business ethics in BADR bank. We constructed a model consisting of two variables; the independent variable is the internal marketing practices. The independent variable decomposes of four independent subvariables: empowerment, motivation, training, and internal communication, whereas the business ethics is the dependent variable. It is concluded that there is a significant positive relationship
between the internal marketing practices and the business ethics.
Besides, that empowerment, and motivation are the most effective practices strengthening the business ethics.