The Impact of Internal Marketing on Strengthening the Business Ethics Case study: BADR Bank

  • مسعودة حلموس / عبد القادر بلخضر جامعة الأغواط
Keywords: Internal marketing; Empowerment; Motivation; Training; Internal communication; Business ethics

Abstract

This study demonstrates the impact of internal marketing practices on business ethics in BADR bank. We constructed a model consisting of two variables; the independent variable is the internal marketing practices. The independent variable decomposes of four independent subvariables: empowerment, motivation, training, and internal communication, whereas the business ethics is the dependent variable. It is concluded that there is a significant positive relationship

between the internal marketing practices and the business ethics.

Besides, that empowerment, and motivation are the most effective practices strengthening the business ethics.

Published
2020-02-05
How to Cite
عبد القادر بلخضرم. ح. /. (2020). The Impact of Internal Marketing on Strengthening the Business Ethics Case study: BADR Bank. Afak for Sciences, 4(3). Retrieved from https://afak-revues.com/index.php/afak/article/view/84
Section
Articles