Ethical Marketing Through American Marketing Association Statement of Ethics

  • صديقي النعاس / جعفر حليمة جامعة الجلفة
Keywords: أخلاقية التسويق ، ميثاق الجمعية الأمريكية للتسويق، نماذج عالمية للالتزام الأخلاقي

Abstract

Abstract: Due to the  huge  consumption, companies are tried to fill these needs by adopting various means and methods available, to achieve profit as the only goal , but consumer consciousness made him look for products and services that offer him the greatest value and safety, which obliged companies to adopt ethical marketing principles which guarantee the credibility of what they offer and demonstrate the seriousness of their commitment. This study aims to provide a companies experience that have been able to promote the positive values of their brand through AMA ethical marketing commitment

Published
2020-02-05
How to Cite
جعفر حليمةص. ا. /. (2020). Ethical Marketing Through American Marketing Association Statement of Ethics . Afak for Sciences, 4(3). Retrieved from https://afak-revues.com/index.php/afak/article/view/89
Section
Articles