Social responsibility as an element of sustainable development between texts and context.Case of the state company ICOTAL of Bejaia.

Abstract

This article focuses on corporate CSR as a determining element of sustainable development, linked, Corporate Social Responsibility is the projection of Sustainable Development, On a practical level we try to understand the theories put forward on CSR and note its impact on the company then answer questions related to the presumed positive contents of CSR on the image of the company and the motivation of human resources through two dependent variables of the study namely the image and the motivation through a theoretical plan the conceptual framework of social responsibility and a positive influence of the application of a CSR approach in HRM.